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The World Alliance for Breastfeeding Action (WABA) is pleased to announce that the slogan for WBW 2014 is: BREASTFEEDING: A Winning Goal - for Life!

 
The theme asserts the importance of increasing and sustaining the protection, promotion and support of breastfeeding - in the Millennium Development Goals (MDGs) countdown, and beyond.
 
In 1990 eight global goals, the Millennium Development Goals (MDGs), were set by governments and the United Nations to fight poverty and promote healthy and sustainable development in a comprehensive way by 2015.  
 
This year’s World Breastfeeding Week (WBW) theme responds to the latest countdown by asserting the importance of increasing and sustaining the protection, promotion and support of breastfeeding in the post 2015 agenda, and engaging as many groups, and people of various ages as possible.  Wherever you are, progress can be made AND sustained.  For this to happen you need to be prepared, set goals and targets, join forces and ACT!  
 
Protect, Promote and Support Breastfeeding: it is a Vital, Life-Saving Goal!
 
 
WHAT YOU CAN DO!
 
1) Check out the WABA WBW Website - a one stop centre for information on the theme, and materials you can download and use!
 
2) Share information on World Breastfeeding Week (WBW) 2014 with your family, friends, colleagues, in your workplaces, with local authorities etc.
 
3) Celebrate World Breastfeeding Week this year by organising an event in your locality, or join a WBW 2014 event in your area.  If you do organise an event, please lets us know by making a PLEDGE for your event, which will be noted on our special Pledge Map on the WBW 2014 website. See the simple Pledge Form on the WBW 2014 Website
 
4) Once you have organised your event, don’t forget to send us your report (a report guide will be provided), and in return we will send you a specially created WBW 2014 Certificate acknowledging your wonderful efforts!
 
Please note:WABA does not accept sponsorship of any kind from companies producing breastmilk substitutes, related equipment and complementary foods. WABA encourages all participants of World Breastfeeding Week to respect and follow this ethical stance.
 
For more information contact: Jennifer Mourin, Global WBW Coordinator. 
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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